DriveBy Luke
WebsiteA personal transport website with clear airport transfer services, upfront pricing, and a direct booking journey.
Visit live website (opens in a new tab)WEB DESIGN FUNNELS SMART AUTOMATION
Websites That TurnVisitors Into Customers.Websites That Turn Visitors Into Customers.
I help small businesses turn more clicks into inquiries and bookings through conversion-focused websites, sales funnels, and smart automation.
SELECTED PROJECTS
Work with purpose.
A CLEARER PATH FROM CLICK TO CUSTOMER.
Explore All WorkSelected work
Made to movebusiness forward.
Live websites and design explorations.
Different businesses. A clear next step.
Hogman Restaurant
WebsiteA Japanese restaurant website showcasing tonkatsu, ramen, an interactive menu, and a warm, authentic dining experience.
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CEO Travel Transport
WebsiteA premium travel and transport website for private chauffeurs, airport transfers, and journeys across Southeast Asia.
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PJ One Automart
WebsiteA motorcycle parts and workshop website with clear product categories, a WhatsApp stock checker, and easy-to-find store details.
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A differentfirst impression.
Redesign concepts that explore what a clearer message and considered design can look like.
Rockuman
Redesign concept
Apex Pulse Fitness
Redesign concept
Executive Support Solution
Redesign concept
SteadyCar
Redesign concept
Summit Clarity
Redesign concept
Frame & Focus
Redesign concept
Badminton NextLevel
Redesign concept
Bloom & Stem Co.
Redesign concept
Aether Health Labs
Redesign concept
Meridian Law
Redesign concept
Lumiere Events
Redesign concept
BedRock
Redesign concept
CowBoy Restaurant
Redesign concept
CTRL + Cafe
Redesign concept
Blue Harbor Seafood Supply
Redesign concept
Apple Green Nail Spa
Redesign concept
WaveLength Films
Redesign concept01 / 17
Video editing
Good stories.Better edits.
Short-form edits with sharp pacing, thoughtful captions, and a story worth watching.
AI Prompt Tips
Talking-head edit
A direct-to-camera short with expressive captions and a clear, quick-moving rhythm.
Motivational Advice
Voiceover & B-roll
A caption-led montage pairing spoken advice with cinematic B-roll and considered cuts.
Ryan's Story
Testimonial edit
A personality-led testimonial edit with bold captions, visual accents, and punchy pacing.
Video 1 of 3
The person behind the work
Small studio.Clear ambition.
Hey, I'm Luke Chard.
I help small businesses turn their expertise into websites people trust.
From your first idea to the final build, I work with you to make your message clearer, your online presence stronger, and your next step easier to take.
Strategy-ledClarity before decoration.
Personally builtDirect collaboration with me.
The thinking behind the work
01 / 0301 / Intention
Design withintention.
Start with your business, not a template. Give your offer a clear story and a first impression that feels like you.
02 / Clarity
Build forclarity.
Make the journey effortless. Clear information, thoughtful page structure, and a website that works on every screen.
03 / Purpose
Convert withpurpose.
Give every page a next step. Connect your website, inquiries, and follow-up so attention has somewhere useful to go.
Services
The right tools.One clear goal.
Websites, funnels, and practical automation. Built to turn more interest into real opportunities.
01Websites & landing pages
A strong first impression with a clear path to action. Thoughtful design and development built around your business, your audience, and your next customer.
- Conversion-focused page structure
- Responsive design & development
- Clear calls to action
- Basic on-page SEO
02Sales funnels
Connect the steps between interest and inquiry. A focused journey that presents your offer, answers the important questions, and makes taking action feel natural.
- Offer & audience strategy
- Landing page journeys
- Lead capture & booking flow
- Follow-up planning
03Smart automation
Spend less time moving information around. Practical workflows that help capture inquiries, organize leads, and keep the next step from slipping through the cracks.
- Inquiry routing
- Lead organization
- Booking & follow-up workflows
- Tools that fit your business
04Website reviews & redesign
Keep what works. Improve what gets in the way. A considered refresh of your message, design, and user journey, starting with the website you already have.
- Website & messaging review
- Navigation & page hierarchy
- Mobile usability improvements
- Conversion-focused redesign
Not sure where to start? Let's look at your website.
Get a Free Website Audit (opens Messenger in a new tab)The approach
Good work startswith good questions.
- 01
Understand
Get clear on your offer, your audience, and what your website needs to achieve.
- 02
Shape
Map the message, page structure, and customer journey before designing.
- 03
Make
Bring the direction to life through thoughtful design and responsive development.
- 04
Refine
Review together, test the details, and prepare everything for a confident launch.
A few good questions
A littlemore clarity.
The details that make working together easier.
Who do you work with?
Small businesses, founders, coaches, and service businesses. The common thread is a clear offer and a website that needs to work harder for the business.
Can you improve my current website?
Yes. We start by looking at what is already working, then identify where the message, design, or customer journey could be clearer. A redesign does not have to mean starting from nothing.
What does smart automation mean?
Practical connections between the tools you use, such as sending an inquiry to the right place, organizing leads, or supporting booking and follow-up. The workflow is agreed around your needs, not added for its own sake.
What do I need to get started?
Your current website if you have one, a little about your business, and the action you want visitors to take. Existing brand assets, photos, and proof are useful; we can work through the remaining content together.
What is included in the free audit?
A first look at your website's message, usability, and path to inquiry, with practical observations on where it could be clearer. Send your website link on Messenger to start the conversation.
How much does a project cost?
It depends on the pages, content, features, and integrations involved. After understanding your needs, I will outline a clear scope and quote before work begins.
Your next chapter
Let's makeyour next move.
Get a Free Website Audit (opens Messenger in a new tab)
Share your website on Messenger.
Let's find the next opportunity.